It was the determination to excel that brought about the birth of Grand Seiko in 1960. During its development and ever since, the idea that drove the designers and engineers was that Grand Seiko should be the ‘ideal’ watch with standards of precision, durability, and beauty that would lead the world. From the start the idea was simple, but its realization was fraught with challenges. The idea was to build a watch that would be as precise, durable, easy to wear, and beautiful as humanly possible. The 1960 Grand Seiko was a great success, but the design team was determined to scale new heights in pursuit of their goal of creating the ‘ideal’ watch. Just four years from the creation of the first Grand Seiko, the Grand Seiko Self-Dater was introduced. In 1988, the first Grand Seiko quartz watch, the 95GS was born. It far exceeded the performance of all regular quartz watches with its accuracy of ±10 seconds per year. The secret, as ever with Grand Seiko, was the ability to manufacture every component in-house.
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